A public figure or person in a position of trust engaging with a public audience in a media space has many benefits and threats. First of all, these people have a certain influence on society. In other words, what they say and do have an impact on the public. These people will undoubtedly convey a lot of useful information when interacting with the public in the media space, which may be positive or negative. When more positive information is conveyed by them, it will definitely be the best for the public and themselves. These positive messages can have a positive impact on the audience and even change their lives. The audience will also be more interested and pay more attention to podcasts because of this positive information. This will bring more audience and attention to podcasts. This is a good result. But at the same time, if some bad information comes out from the media space of public figures, they may be subject to serious cyber violence and threats. Even many extreme audiences will do impulsive things. This is undesirable for both podcasters and audiences. Therefore, when public figures interact with audiences in the media space, they must grasp the communication of information. This affects everyone.
When using social media, certified people should be cautious. Especially for a lot of information that has not been officially announced, or information that is being interviewed but not yet released, in many cases it may not be a good thing to release it in advance. From the perspective of dissemination, exclusive and advance information will always get a lot of attention, and publishers are also easy to get attention and gain fame. However, in reality, many people may go too extreme on this road and there are already lessons to be learned. Being popular with the public and owning a PLN is obviously a good thing for many people. It can effectively bring more attention and audience so that its content can be recognized and feedback by more people. But the direct correlation between social media and employment may not be a good thing. Because sharing the same account for life and work may bring a lot of unnecessary trouble. The best solution is to separate personal accounts from professional accounts. To build a PLN that one can always rely on, all resources must have a clear source. In other words, all resources must be real and effective and allow the audience to follow. Those experienced storytellers are trying their best to minimize the risk of sharing misinformation. The specific method is probably absolute caution in words and deeds. They must review all shared information to ensure that each piece of information has an accurate source and credibility. At the same time, they should avoid publishing unconfirmed information in advance.
Resources：
Navigating Social Journalism: A Handbook for Media Literacy and Citizen Journalism by Martin Hirst Chapter 4. The Political Economy of Fake News – pp.78 http://ezproxy.library.uvic.ca/login?url=https://www.taylorfrancis.com/books/9781315401263